AlUla Tour: A Journey Awaits | Commercial

Role: Creative Editor A cinematic commercial commissioned by the Ministry of Sport for the 'AlUla Tour'. Through creative cutting and a fast-paced visual rhythm, the edit seamlessly merges the high-octane energy of competitive cycling with the majestic, historical landscapes of AlUla. The editing strategy focused on synchronising intense kinetic action with the audio track, translating the core message into an exhilarating visual experience.